Range Rover SV Ultra: the pinnacle of luxury and technology
12.05.2026
Unique and distinctive: Range Rover SV Ultra is a new interpretation of Range Rover’s signature luxury and presence, featuring an exclusive exterior design and a masterfully crafted interior.
Groundbreaking sound system: the world’s first SV Electrostatic Sound audio system debuts in the new Range Rover SV Ultra, transforming the cabin into a concert hall. This innovative system is also available as an option for all SV models, including the SV Ultra.
Harmonious experience: together with the Body and Soul seats and the world’s first Sensory Floor technology, the cabin becomes a fully immersive sound environment. Wellness modes help improve focus and relaxation.
Refined details: the new two-tone Orchid White and Cinder Grey Ultrafabrics™ animal-free interior features laser-etched patterns and intricately mosaic-perforated seats. The new wicker-inspired veneer has a natural finish, creating a sophisticated and harmonious design.
Glossy finish: the new Titan Silver exterior colour, created exclusively for the SV Ultra, contains fine aluminium flakes and uses advanced pigment technology. The deep, glossy finish resembles molten metal and is complemented by Satin Platinum Atlas and Silver Chrome accents.
Refined performance: the Range Rover SV Ultra is now available with P550e plug-in hybrid and P615 V8 powertrains, while a fully electric version will join the lineup later this year.
Study: More than a quarter of Estonians would not be motivated to buy an electric car for any reason
12.05.2026
According to a recent survey commissioned by Citadele Bank, 28 percent of Estonian residents say that nothing would currently motivate them to choose an electric car. Among those who do see clear advantages in electric vehicles, the most important argument is that charging costs less than fuel. Buyers of electric cars are increasingly making their decisions based on total cost calculations.
Protect Your Boat: Expert Tips to Prevent Your Sea Trip from Ending in Costly Damage
08.05.2026
There are around 33,000 small vessels registered in Estonia, showing that spending leisure time on the water is becoming increasingly popular. As the weather gets warmer, more motorboats, sailboats, and yachts are returning to the water. However, the start of the active boating season also brings a higher risk of accidents, thefts, and weather-related damage.
Estonia’s car market continues to recover: new car sales increased by nearly 79% in April
07.05.2026
In April, 1,925 new passenger cars were registered in Estonia, which is 849 more vehicles than in April last year. Compared to the same month last year, registrations increased by 78.9%. Considering last year’s low sales figures and the challenging market situation, a comparison with April 2023 and April 2024 provides a more realistic picture. In April 2023, 1,933 passenger cars were registered, while in April 2024 the figure was 1,743. This shows that compared to 2023, the market is at a similar level, but approximately 10% higher than in 2024.
Production of the New Kia XCeed Begins at the Slovakian Plant
06.05.2026
Production of the new Kia XCeed will begin on May 29 at Kia’s Žilina plant in Slovakia. Designed for a stylish and active lifestyle, the crossover combines modern design, Kia’s “Opposites United” design philosophy, and the latest technological solutions. The XCeed will be produced on the same production line as the Kia Sportage, EV4, and EV2. The addition of the XCeed further strengthens Kia’s growing and diverse model lineup in Europe.
For the first time at the Song Festival Grounds, you can see Estonia’s only Ford GT 2005 and Ford GT 2017 supercars.
30.04.2026
On May 1st, at the American Car Season Opening at the Tallinn Song Festival Grounds, Estonia’s only and extremely rare Ford GT 2005 and Ford GT 2017 supercars will be brought on display — for the first time ever for the Estonian public to see.
CUPRA Raval – the new dynamic electric car is ready for sale.
30.04.2026
The price of CUPRA Raval starts from €27,160.
Sales will begin with the Endurance Launch versions, equipped with a 52 kWh battery, with prices starting from €30,640.
Versions with the smaller 37 kWh battery will arrive in late autumn, starting from €27,160 (85 kW, 37 kWh battery).
The first cars will be available to see at the Topauto CUPRA Garage in June.
On May 1st, the American car season opening takes place at the Tallinn Song Festival Grounds.
27.04.2026
A true American car festival will unfold at the Tallinn Song Festival Grounds, both in the pavilion and outdoor areas – featuring powerful muscle cars, handcrafted custom builds, rare vintage cars, unique supercars, and award-winning custom motorcycles.
Tesla vehicles are now available to order in Estonia. The first pop-up store is now open at Ülemiste.
24.04.2026
On Friday, April 24, 2026, Tesla officially launches its operations in Estonia. As a first step, a local online configurator has been opened, allowing customers across the country to configure and order the Model 3 and Model Y.
In addition, starting today at 10:00, Tesla’s first showroom in Estonia is also open.
Alari Kivisaar tries out the role of a rally driver at the Tallinn Song Festival Grounds
21.04.2026
On May 1, at the second stage of the FenixBet Crosskart Rally Sprint held at the Tallinna Lauluväljak, beloved radio host and rally enthusiast Alari Kivisaar will take the start, having also been handed a personalized crosskart by the event organizers.
The highest registration fees in Estonia in March. Luxury cars dominate the ranking
17.04.2026
March brought significant registration fees in Estonia, with the top 10 dominated mainly by luxury and large-engine vehicles. The high fees reflect not only the price level of the cars, but also their power and environmental impact.
Tesla is coming to Estonia
17.04.2026
Today, Tesla announces the upcoming launch of its operations in Estonia and the opening of its first location in the country. This marks a significant milestone in Tesla’s mission to move the world toward a future of exceptional well-being.
A globally popular Kia Seltos is arriving in Europe — a characterful compact SUV available with both petrol and hybrid powertrains.
15.04.2026
Kia is bringing a compact SUV called Seltos to the European market. The second-generation version of this globally successful SUV will play a key role in strengthening Kia’s SUV lineup in one of the fastest-growing automotive segments in Europe.
Used car market in Estonia in March: transactions jumped 48% – BMW remains the leader
11.04.2026
In March, 7,726 passenger cars changed ownership in Estonia. Compared to February, the number of transactions increased by 1,695.
On a yearly basis, the growth is significant. Compared to March 2025, the number of transactions increased by 48%, indicating that the used car market in Estonia remains active.
Estonian new car market surged in March – sales jumped 82%, but the real picture is more complex.
04.04.2026
In March, 1,763 new passenger cars were registered in Estonia – 968 more than a year earlier, representing an impressive 82% increase.
Kia PV5 Crew Van: transform from a two-seat cargo van into a five-seater crew vehicle with a single motion
04.04.2026
• The PV5 Crew Van was developed as part of Kia’s strategy to enable more flexible passenger and cargo transport.
• A smooth, tool-free seat lever system allows you to transform the two-seat cargo space into a five-seat passenger area with a single motion — and vice versa.
• The cargo capacity varies from 2.4 to 3.7 cubic meters depending on the configuration, meeting a wide range of business needs.
• The PV5 Crew Van also offers additional conversion options tailored for local markets, allowing the van to be configured according to specific requirements.
The new Kia EV2 is the brand’s most compact electric vehicle, yet it is designed to serve as the primary car for a family.
30.03.2026
The new fully electric urban SUV Kia EV2 introduces Kia’s electric vehicle lineup in Europe. It is the most compact electric vehicle Kia has produced to date. With this new model, Kia now enters the B-segment electric vehicle market, one of the largest segments in the European automotive market.
Used car market in Estonia in February: number of transactions declined, but BMW remains the leader
15.03.2026
After a very strong start to the year, the used car market in Estonia cooled slightly in February. A total of 6,031 passenger cars changed owners in Estonia during the month. Compared with January, the number of transactions decreased by 651.
However, the year-on-year growth remains significant. Compared with February 2025, the number of transactions increased by as much as 57 percent, showing that the used car market in Estonia remains active.
The Car Market Turned Upward – 82% More New Cars Registered in Estonia in February 2026
03.03.2026
In February, 1,142 new passenger cars were registered in Estonia, which is 515 more vehicles than in February 2025. This means the market has grown by 82% year-on-year.
The new Audi RS 5: high performance in a hybrid
19.02.2026
Audi Sport’s first-ever high-performance plug-in hybrid: 470 kW (639 PS) of system output, optional top speed of 285 km/h, and day-to-day driving more than 80 km on electric power alone in the city
World-first quattro with Dynamic Torque Control in the rear transaxle brings handling to a new level
Unmistakably RS: wider body work, darkened Matrix LED headlights, RS sport exhaust system and bold interior details
BMW recalls nearly 500 vehicles in Estonia
15.02.2026
BMW has issued a recall for certain vehicles manufactured between 2020 and 2024 due to a potential starter failure. The reason for the recall is possible wear of the starter solenoid (magnetic switch) beyond a critical limit. Over time, this may lead to a situation where the vehicle fails to start. In extreme cases, a short circuit may occur in the starter, which could result in overheating. As a preventive measure, BMW advises not to leave vehicles affected by the recall unattended with the engine running.
In Estonia, the recall affects fewer than 500 vehicles.
Estonia’s used car market in January: transaction volume increased by 83%
13.02.2026
In January 2026, a total of 6,682 passenger car ownership transfers were recorded in Estonia, which is 83% more than in January 2025, when ownership changed for only 3,661 passenger cars. However, it should be noted that the transaction volume in January last year was exceptionally low due to the introduction of a new tax law.
Ford’s new importer, Inchcape, increased aftersales capacity by one and a half times with the Laagri dealership
06.02.2026
Inchcape Motors’ new dealership in Laagri brings Ford’s sales and aftersales center together under one roof, and the new 4,000 m² building makes it possible to service more than 50% more vehicles per month compared to the previous facility.
Rumors of Diesel’s Death Are Premature
03.02.2026
In Europe, heavy-truck operators find themselves at a crossroads between different eras. On the one hand, hauliers are already measuring kilometers driven with zero emissions; on the other, they still rely on the reliability of diesel fuel and its time-tested infrastructure.
Estonia’s New Car Market Shows Strong Growth in January 2026
01.02.2026
In January 2026, a total of 1,368 new passenger cars were registered in Estonia – 834 more than in January 2025. This represents year-on-year growth of 156%.
The used car market is at a historic low – transactions have fallen by over 50%
08.01.2026
The Estonian used car market has reached its deepest downturn in recent years. Buyers have become cautious due to the car tax and registration fees that came into effect in 2025, which increase the total cost of vehicles and reduce transaction activity. At the same time, there are market signals about possible tax reforms, which have many buyers waiting for clarity before making purchases. This affects both buyers and sellers across the market
2025 Estonian passenger car market statistics and sales figures
05.01.2026
In December of last year, 1,214 new passenger cars were registered in Estonia, which is nearly 68% less than in December 2024.
The used car market declined again.
13.12.2025
In November, 6,630 passenger car ownership transfers were completed, which is 611 fewer than in October. November’s figures show that instead of the hoped-for gradual recovery of the market, the car market fell back into a downturn. Looking back at the current year, the month with the steepest decline was February, when the market dropped by 63 percent compared to the previous year. After February, the market showed slow signs of recovery month by month, but as can be seen, November brought an unexpected new decline, with the number of ownership transfers falling by as much as 68 percent compared to the previous year. Compared to 2023, the decline in November was 50 percent. Therefore, based on November’s results, it cannot be said that the used car market is recovering.
Kia Seltos: A globally popular urban SUV arrives on the European market
12.12.2025
Kia presents the Kia Seltos urban SUV. This is the second generation of the medium-sized urban SUV that has been successful worldwide. The all-new Seltos is one of Kia’s key models, highlighting the Korean brand’s leading role in design as well as its commitment to a modern lifestyle, practicality, and ease of use.
BYD Became Estonia’s Electric Car Market Leader in Just One Year
09.12.2025
Arriving in Estonia at the end of 2024, BYD – the world’s largest manufacturer of hybrid and electric vehicles – has, according to fresh data from the Estonian Association of Car Sales and Service Companies (AMTEL), risen to become the country’s best-selling electric car brand, surpassing long-dominant competitors as of November.
Fresh statistics. What is actually happening in the car market?
05.12.2025
In November of this year, 1,202 new passenger cars were registered in Estonia, which is 64.2 percent fewer than a year ago.
Kia hints at what the soon-to-be-unveiled Seltos urban SUV will look like
02.12.2025
Kia has released teaser photos of an entirely new urban SUV called the Kia Seltos. The newcomer’s world premiere is expected at the end of the month. Six years after the original Seltos was launched in 2019, the model is being reborn as a completely redesigned compact SUV. The Seltos will strengthen Kia’s position in the rapidly growing global B-segment SUV market.
Kia PV5 made history: the first electric van to win the 2026 Van of the Year title
20.11.2025
Kia’s fully electric van PV5 has been awarded the title of International Van of the Year 2026. The “2026 International Van of the Year” (IVOTY) award marks the first-ever historic victory both for Kia and for any Korean automaker. The jury consisted of leading commercial vehicle journalists from 26 countries. The award was presented on 19 November at the IVOTY awards ceremony at SOLUTRANS 2025 in Lyon, France.
Abc Motors starts selling DongFeng vehicles in Estonia
05.11.2025
The completion of Abc Motors’ new used car center in Harku, at Aia põik 2, created the spatial conditions for adding another car brand to our product range. In cooperation with the Latvian importer WESS Select AS, Abc Motors is now the official DongFeng dealer in Estonia. In addition to DongFeng models, the product lineup also includes several sub-brands – Forthing, Voyah, and M-Hero – a total of 14 different models.
Inchcape Motors opens a new Ford dealership in Tallinn and sets ambitious expansion goals
24.10.2025
Ford’s importer, Inchcape Motors, has been the brand’s sole official dealer on the Estonian market since October 21. In mid-November, a new Ford showroom will open its doors in Laagri — the first step in the company’s ambitious plan to expand operations and increase Ford’s market share in the coming years.
Toyota RAV4 new generation: be the first to reserve your car
02.10.2025
Toyota has opened the possibility to reserve the new generation RAV4 hybrid SUV even before its official sales launch. The new model of Toyota’s legendary urban SUV, which became the world’s best-selling car last year, can be reserved for a limited time until October 26.
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