The Football Pitch Has Become the Carmakers' New Showroom
25.06.2026
The battle for the car buyer's attention is no longer fought only in showrooms and TV spots — increasingly, it is decided on the football pitch. Established brands and newcomers alike are chasing the most valuable currency in the automotive world: consumer trust. Top clubs, national associations and especially big stars guard their reputation carefully and rarely tie their name to a product they don't believe in. That is precisely why a partnership with a football star means more than visibility for a carmaker — it is a public sign that the car has crossed the threshold of trust.
New Škoda Peaq: Electric seven-seat SUV offers more than 640 km of range and is larger than the Kodiaq
24.06.2026
With the new Peaq, Škoda is taking its most ambitious step yet into the electric vehicle market. The brand's first fully electric large SUV offers seating for up to seven passengers, more than 640 kilometres of driving range, and dimensions that surpass even the current flagship Kodiaq
Estonian Custom Builder Owns More Than 100 Harley-Davidson V-Rod Motorcycles – Rare Collection to Be Showcased at Motor Weekend
23.06.2026
Ahead of Motor Weekend 2026, taking place on June 26–27 at the Tallinn Song Festival Grounds, the public will get a glimpse into the extraordinary world of one of Estonia’s best-known custom motorcycle builders. Fredy owns more than 100 Harley-Davidson V-Rod motorcycles, making his collection one of the most remarkable of its kind in Europe.
BMW Tests an Electric Car on the Tallinn–Riga–Tallinn Route: Can 620 km Be Driven Worry-Free?
20.06.2026
The number of electric vehicles on Estonian roads continues to grow every year, along with interest in how well they perform on longer journeys. Although charging infrastructure has expanded significantly in recent years and official driving ranges have increased, many drivers still wonder whether an electric car can be used across the Baltics as comfortably as a vehicle powered by an internal combustion engine.
Kia EV2 Achieves Best-in-Class Result in Norway’s Summer Electric Vehicle Test
12.06.2026
The new Kia EV2 demonstrated impressive performance and efficiency in the NAF El Prix, the world’s largest independent electric vehicle test. During the summer test organized by the Norwegian Automobile Federation (NAF), the Kia EV2 exceeded its official WLTP figures, reinforcing its position at the top of the compact electric vehicle segment. In the Oslo-based test, the vehicle achieved results more than five percent above the manufacturer’s claimed range, delivering greater real-world driving range than expected
European Diesel Imports Fall to Their Lowest Level in a Decade
11.06.2026
European diesel imports dropped to their lowest level in ten years in May, declining by nearly one-third compared to the same period last year. At the same time, diesel inventories across Europe have fallen, forcing the market to seek alternative supply sources and increase refinery output.
New Audi Q7 2026: V6 Diesel, quattro All-Wheel Drive, Up to Seven Seats and an All-New Interior
10.06.2026
Audi has unveiled the all-new generation of the Q7 SUV, continuing the success story of one of the brand’s most popular premium SUVs. For more than 20 years, the Q7 has served as Audi’s flagship large SUV, and the new generation introduces a fresh design, advanced technology, and even greater comfort for both families and business users.
The new Toyota Yaris Cross will arrive in Estonia soon
08.06.2026
Toyota's compact bestseller, the Toyota Yaris Cross, has undergone a comprehensive update, bringing a refreshed design and improved driving dynamics. Pre-orders for the new model have already started, and the vehicle will arrive in Estonia this autumn.
Toyota Dominated the Estonian Car Market in May – No Fewer Than Four Models Reached the Top 10
02.06.2026
A total of 1,893 new passenger cars were registered in Estonia in May, representing a 33.9% increase compared to the same month last year, when 1,414 new cars were registered.
However, compared to May 2023, when 2,298 new passenger cars were registered, this year's result remained 17.6% lower.
This indicates that while the Estonian car market is recovering from the difficult conditions of 2025, it has not yet returned to the sales volumes seen before the introduction of the vehicle tax.
Tesla Launches Full Self-Driving (Supervised) in Estonia
29.05.2026
Today, 29 May 2026, Tesla announced that it has received approval from Estonian authorities to deploy Full Self-Driving (Supervised). The feature will soon be rolled out to customer vehicles.
One of Tallinn’s Most Powerful Electric Vehicle Chargers Opened at Lasnamäe Centrum
27.05.2026
Lasnamäe Centrum’s new charging area, built by Enefit, includes a total of eight charging points with a combined output of 1,280 kW. Chargers with up to 240 kW of power enable significantly faster charging of electric vehicle batteries and meet the growing demand for high-capacity public charging infrastructure.
Citroën Plans to Launch an Electric Car Priced Below €15,000
27.05.2026
One of the most iconic cars in automotive history, the Citroën 2CV, is set to return to the European market. After a 36-year production break, the legendary 2CV will make a comeback as a modern electric vehicle — and most importantly, at a price that could bring new momentum to the electric car market.
The new Kia Niro arrives in Europe with a hybrid powertrain, refreshed design, and advanced driver assistance systems.
22.05.2026
Kia Europe has unveiled the new Niro. Thanks to its efficient hybrid technology, practical body style, and significantly improved connectivity, the updated crossover simplifies everyday mobility. Kia is focusing on hybrid powertrains in the European market, and the new Niro represents the most accessible entry point into the world of electrified mobility. Combining the efficiency and driving characteristics of a hybrid system, the new Kia Niro is practical and comfortable for everyday driving. With a strong focus on convenience, safety, and advanced technology, the Niro strengthens its role in the highly competitive CUV hybrid segment, where demand for efficient vehicles continues to grow.
The Most Expensive Cars Registered in Estonia in April: Mercedes-Benz AMG G 63 Tops the List with a Registration Fee Exceeding €11,000
21.05.2026
The ranking of the most expensive vehicles registered in April clearly shows that interest in powerful luxury cars, performance SUVs, and exclusive models remains strong in Estonia. The high registration fees mainly reflect large engines, high CO₂ emissions, and the vehicles’ position in the luxury segment.
The new Škoda Epiq combines an affordable price with up to 440 km of driving range
20.05.2026
Škoda has unveiled the all-new fully electric Epiq, a compact, practical and affordable crossover SUV that expands the brand’s electric vehicle lineup. The new Epiq is designed to combine the efficiency of an electric vehicle, a spacious interior and Škoda’s signature Simply Clever solutions, while offering a driving range of up to approximately 440 kilometres.
A New Era for BMW ALPINA Begins: Vision BMW ALPINA Concept Revealed
16.05.2026
At the 2026 Concorso d’Eleganza Villa d’Este, BMW unveiled the new Vision BMW ALPINA — a luxurious and sporty concept car that previews the future of BMW ALPINA within the BMW Group. This is not just another design study, but a vehicle that offers a clear glimpse into the next generation of BMW ALPINA design, technology, and driving experience.
Lexus enters the large electric family SUV segment with the new TZ model
16.05.2026
Japanese luxury car manufacturer Lexus has unveiled the all-new fully electric Lexus TZ, entering the rapidly growing segment of large electric family SUVs. The new Lexus TZ is a three-row luxury electric SUV designed to offer maximum comfort, silence and spaciousness for up to six passengers.
Estonia’s used car market continued strong growth in April, with 7,990 passenger cars changing owners.
15.05.2026
In April, 7,990 passenger cars changed owners in Estonia. Compared to March, the number of transactions increased by 264. An even bigger change can be seen in the year-on-year comparison. Compared to April 2025, the number of used passenger car ownership transfers grew by more than 45%. The recovery of the market has been visible for several months already, and the April results confirm this trend. Buyers have become more active and the market is on the rise.
Debunking the most common myths about comprehensive car insurance!
14.05.2026
It is widely known that comprehensive car insurance is a voluntary type of insurance that helps cover damage to a vehicle regardless of who caused the accident. The final cost of comprehensive insurance depends on several factors and is determined individually based on both the vehicle and the policyholder.
When calculating the price of comprehensive insurance, insurers mainly take into account the vehicle’s technical specifications, brand, model, power, and value. The age of the vehicle also plays a role in determining the price. For example, with Swedbank
comprehensive insurance, it is possible to insure vehicles up to 14 years old.
Range Rover SV Ultra: the pinnacle of luxury and technology
12.05.2026
Unique and distinctive: Range Rover SV Ultra is a new interpretation of Range Rover’s signature luxury and presence, featuring an exclusive exterior design and a masterfully crafted interior.
Groundbreaking sound system: the world’s first SV Electrostatic Sound audio system debuts in the new Range Rover SV Ultra, transforming the cabin into a concert hall. This innovative system is also available as an option for all SV models, including the SV Ultra.
Harmonious experience: together with the Body and Soul seats and the world’s first Sensory Floor technology, the cabin becomes a fully immersive sound environment. Wellness modes help improve focus and relaxation.
Refined details: the new two-tone Orchid White and Cinder Grey Ultrafabrics™ animal-free interior features laser-etched patterns and intricately mosaic-perforated seats. The new wicker-inspired veneer has a natural finish, creating a sophisticated and harmonious design.
Glossy finish: the new Titan Silver exterior colour, created exclusively for the SV Ultra, contains fine aluminium flakes and uses advanced pigment technology. The deep, glossy finish resembles molten metal and is complemented by Satin Platinum Atlas and Silver Chrome accents.
Refined performance: the Range Rover SV Ultra is now available with P550e plug-in hybrid and P615 V8 powertrains, while a fully electric version will join the lineup later this year.
Study: More than a quarter of Estonians would not be motivated to buy an electric car for any reason
12.05.2026
According to a recent survey commissioned by Citadele Bank, 28 percent of Estonian residents say that nothing would currently motivate them to choose an electric car. Among those who do see clear advantages in electric vehicles, the most important argument is that charging costs less than fuel. Buyers of electric cars are increasingly making their decisions based on total cost calculations.
Protect Your Boat: Expert Tips to Prevent Your Sea Trip from Ending in Costly Damage
08.05.2026
There are around 33,000 small vessels registered in Estonia, showing that spending leisure time on the water is becoming increasingly popular. As the weather gets warmer, more motorboats, sailboats, and yachts are returning to the water. However, the start of the active boating season also brings a higher risk of accidents, thefts, and weather-related damage.
Estonia’s car market continues to recover: new car sales increased by nearly 79% in April
07.05.2026
In April, 1,925 new passenger cars were registered in Estonia, which is 849 more vehicles than in April last year. Compared to the same month last year, registrations increased by 78.9%. Considering last year’s low sales figures and the challenging market situation, a comparison with April 2023 and April 2024 provides a more realistic picture. In April 2023, 1,933 passenger cars were registered, while in April 2024 the figure was 1,743. This shows that compared to 2023, the market is at a similar level, but approximately 10% higher than in 2024.
Production of the New Kia XCeed Begins at the Slovakian Plant
06.05.2026
Production of the new Kia XCeed will begin on May 29 at Kia’s Žilina plant in Slovakia. Designed for a stylish and active lifestyle, the crossover combines modern design, Kia’s “Opposites United” design philosophy, and the latest technological solutions. The XCeed will be produced on the same production line as the Kia Sportage, EV4, and EV2. The addition of the XCeed further strengthens Kia’s growing and diverse model lineup in Europe.
For the first time at the Song Festival Grounds, you can see Estonia’s only Ford GT 2005 and Ford GT 2017 supercars.
30.04.2026
On May 1st, at the American Car Season Opening at the Tallinn Song Festival Grounds, Estonia’s only and extremely rare Ford GT 2005 and Ford GT 2017 supercars will be brought on display — for the first time ever for the Estonian public to see.
