2025 Estonian passenger car market statistics and sales figures
05.01.2026
In December of last year, 1,214 new passenger cars were registered in Estonia, which is nearly 68% less than in December 2024.
When comparing December new car registrations with 2023, the decline is smaller – 33%.
Compared to November 2025, 12 more passenger cars were registered in December. However, this figure is too small to draw any long-term conclusions.
December car brand rankings – who won, who lost?
Top 3 manufacturers in December:
Volkswagen – 191 cars
Renault – 181 cars
Škoda – 148 cars
The December brand ranking is somewhat surprising. Toyota, the best-selling brand of 2025, appears only in fifth place, while Škoda ranks third.
The best-selling brand in December was Volkswagen with 191 cars, followed by Renault (181) and Škoda (148).
Best-selling models in December
Top 3 car models in December:
Renault Clio – 91 cars
Volkswagen Passat – 89 cars
Dacia Duster – 57 cars
In the model ranking, Renault Clio took first place with 91 cars sold in December.
Second place went to the Volkswagen Passat (89) and third to the Dacia Duster (57).
Notably, both Toyota and Škoda were absent from the top three models.
December electric vehicle statistics
The electric vehicle top rankings have been changing significantly from month to month, and December confirms this trend.
Most popular electric models in December:
Toyota BZ4X – 7 cars
BYD Sealion – 6 cars
MG S5 EV / Tesla Model Y – 5 cars
A total of 69 electric vehicles were sold in December, which is 2 more than in November.
Compared to December 2024, the electric vehicle market declined by 22%.
The best-selling electric car in December was the Toyota BZ4X (7 cars), followed by the BYD Sealion (6).
Third place was shared by MG S5 EV and Tesla Model Y, each with 5 cars sold.
Although overall EV sales volumes remain low, competition is very intense and the top rankings change frequently. This time, Toyota and MG were the surprise performers.
2025 MARKET OVERVIEW
In 2025, a total of 13,221 new passenger cars were registered in Estonia.
Compared to 2024, the market declined by 49%, and compared to 2023 by 43%.
Top 3 manufacturers in 2025:
Toyota – 2,397 cars
Škoda – 1,931 cars
Volkswagen – 1,193 cars
Throughout the year, competition between Toyota and Škoda was intense.
Overall, Toyota secured first place with 2,397 cars, giving it a market share of 18.1%.
Škoda finished second with 1,931 cars (14.6%), while Volkswagen placed third with 1,193 cars (9%).
Top 3 models in 2025:
Toyota Corolla – 776 cars
Škoda Octavia – 712 cars
Toyota RAV4 – 574 cars
The model ranking includes two Toyota models.
First place went to the Toyota Corolla, with 776 units sold in Estonia in 2025.
Globally, more than 50 million Toyota Corollas have been sold.
Second place was taken by the Škoda Octavia (712), followed by the Toyota RAV4 (574).
2025 electric vehicle market overview
In 2025, 876 electric vehicles were sold in Estonia.
In 2024, sales reached 1,325, and in 2023, 1,450 electric vehicles were sold.
Compared to 2024, EV sales declined by 34%.
This indicates that the vehicle tax has also had a negative impact on electric vehicle sales.
While Europe is generally moving toward electrification, Estonia is currently moving in the opposite direction, with declining EV popularity.
Top 3 electric vehicle brands in 2025:
BYD – 96 cars
Škoda – 82 cars
Toyota – 79 cars
Top 3 electric vehicle models in 2025:
BYD Sealion 7 – 59 cars
Tesla Model Y – 53 cars
Toyota BZ4X – 48 cars
What does the new year bring?
Some recovery is expected in the car market, but at the moment there are no strong signs of optimism. It is possible that spring will bring a new wave of market activity.
Explore the selection of Toyota Corolla on our portal.
Explore the selection of Škoda Octavia on our portal.
Explore the selection of Toyota RAV4 on our portal.